Know where your brand appears, and what the answer cites.
Track mentions, citations, and share of voice across the prompts and AI providers you choose to monitor.
Make brand presence comparable over time.
The share of monitored answers that mention the brand, for a defined set of prompts, providers and period.
Citations from monitored answers, with the brands that appear in the same answers.
Share of voice split by the segments you monitor.
For each tracked prompt in Google: whether the AI Overview cites you, and where you rank in the organic results of the same search.
Your own pages, with how often monitored answers cite them, when AI crawlers last fetched them and the visits AI assistants sent.
Visibility for the same scope before and after a dated change. Movement is an association, not proof of cause.
Open any score to the answer behind it.
Share of voice is a way in. The prompt, answer, mentions, and citations stay attached.
Measurement model
Topics and prompt groups
Monitor durable market questions rather than a loose list of prompts. A topic is an intent cluster; prompts are the repeatable measurements inside it.
Providers and models
Select the providers relevant to your audience. Results always carry their provider and model context, because answer behavior differs across systems.
Mentioned #2Teams often pick Your Brand for its crawler data.
Mentions and observable position
Position is used only when the answer provides a meaningful ordering. Virent does not manufacture ranking from unordered prose.
Citations and sources
Cited URLs and domains are preserved with the answer, showing gained, lost, and recurring sources between comparable runs.
Competitive share of voice
Compare the confirmed brand and competitor set inside the selected scope. Share of voice is not market share.
Workflow
- 01
Define a stable scope
Confirm the brand, competitors, topics, prompt groups, providers, regions, and languages that matter to the decision.
- 02
Establish a baseline
Run the same prompt set and review the evidence before treating the first score as a benchmark.
- 03
Monitor meaningful changes
Watch mention, position, citation, and competitor movement. Compare compatible runs rather than mixing scopes.
- 04
Diagnose the gap
Use crawler activity, page evidence, and competitor sources to form a specific hypothesis.
- 05
Validate after the work
Run the same measurement again and compare the answer and source evidence.
Connected product evidence
Prompt Monitoring
Supplies the repeatable run history that makes a visibility trend explainable.
AI Crawler Analytics
Separates pages machines rarely request from pages requested but never selected as sources.
Analytics
Shows observable referral sessions and goals, without turning every visibility change into an attributed outcome.
For teams
Questions
Frequently asked questions
Is the Virent visibility score universal?
No. It summarizes the configured prompt, provider, model, competitor, region, language, and time scope, and the interface keeps that scope visible.
Does a mention count as a citation?
No. A mention is brand presence in an answer. A citation is a source reference attached to that answer. Virent measures them separately.
Can Virent guarantee that a provider will keep citing a page?
No. External providers control crawling, indexing, retrieval, source selection, and answer generation. Virent measures observed results and changes.
Do we need to install code?
No. Visibility monitoring can begin with a website and a defined scope. Add browser or server telemetry when you need on-site outcomes or crawler evidence.
Measure visibility with the evidence attached.
Track the answers and sources your market sees, then give every change a reviewable record.